Lush & Plush is an online boutique store that specializes in succulent miniscapes.
The brief was to create an own-able and differentiated brand within the florist and gifting industry. To stand out, it was important to create a lifestyle brand that was relevant to young homeowners yet still looked professional enough to appeal to corporate companies.
In order to create a modern and energetic identity, brave and vibrant colours were used to complement the beautiful aesthetics of the succulents. A simple logotype with a clean sans serif typeface accompanied by unique silhouette of succulents were combined to flexible, dynamic identity.
Etheria Airways is a conceptual regional airline that seeks to provide a balance between comfort, affordability and experience. The brand seeks to bridge the gap between a budget airline and an international airline. They want to inspire individuals to explore the world and bring out the adventurous spirit within budding travellers.
They aim to provide the most thoughtful, enriching and safe experience for every traveller right from the moment they say “Hello”.
That’s why both Etheria, as a brand, and their travellers seek to: “rise above the clouds”.
Soup Restaurant Heritage Paperbag
Heritage is the part of the essence of Soup Restaurant's brand. To reflect that, the design was inspired by the kraft paper bag that was commonly used in Singapore during the 1940s - 1950s. The earliest printing of graphics on paper bags was with letterpress printing in the 1950s. Back then, only one colour could be printed at a time, which is why a one colored print was decided to further strengthen the concept.
Soup Restaurant Menu
Hocks Innovation Brand Identity
Hocks Innovation is a corporate gift company based on Shenzhen / Guangzhou, China. The client required a logo and name card design.
Soup Restaurant Chinese New Year 2016
Chinese New Year is a period during which family members get together to celebrate, typically over a reunion dinner.
To reflect the tradition, the main symbol of the design is made up of chinese traditional seal characters “团圆”, which means reunion. It also represents Soup Restaurant’s belief in heritage. The gold foiled look further brings out the festive mood.
A bright festive red was used to amplify the mood of Chinese New Year and also used together with a mudan flowers, which are typically in season during the Chinese New Year period.
B-Dazzled! Singapore Show Choir Festival
B-Dazzled! Show Choir Festival is an annual festival for school show choirs to showcase their hard work, it is organized by Singapore Show Choir Academy (SSCA), a non-profit Arts organization whose primary focus lies in the development of Show Choir (GLEE Clubs) as an art form in Singapore.
The client wanted a rebrand of the concept to showcase:
Dynamic, Glamourous & Impactful
U Grand Prix Experience 2013
Event Entrance Banner
NTUC Membership Benefits Booklet
The NTUC Membership department wanted to have a fresh new look for their benefits booklet to target specific life stages, the young, the family, and the active agers. The benefits booklet is clearly outlined to illustrates how each member from their respective life stage will benefit from being an NTUC Member.
A car detailing business sharing their passion through professional, consistent and quality auto detailing services. A masculine and prestige brand that is very focused on quality and details. They seek to create and restore the shine for their customers' rides.